Friday, 11/17/17

Alex Hutchinson: Researchers Confirm Nike’s “4%” Marathon Shoe Claim. …”But… nobody really seems to be running four percent, or even three percent, faster.” …Would an Adidas funded study confirm the Nike study? …What if Nike/other does instantly produce a 4% advantage, and some rich parent gives that shoe to everyone on his kid’s prep cross country team, and they win the league title…

Amby Burfoot’s thoughts.

An Emotional Support Squirrel? …Nutty stuff.

Steve Magness: Small Steps to Big Gains + Using Constraints to Break Free

More Hutchinson: Next big exercise fad?

More Hutchinson (from 3/7/17): Nike’s Magic Shoes: What If They Really Work?

Are we showering too often?